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अब डिजिटल जीवन शुरु

Marketing Head

Job Description:

  • Deep understanding of marketing tech stacks, industry trends, technology  development and evolving customer needs
  • Extremely analytical and data-driven ability to derive actionable conclusions from large  data sets
  • Proven customer champion
  • Proven ability in delivering results in a fast-paced, rapid-growth environment
  • Team player; ability to interface and build relationships at all levels internally and  externally
  • Experienced in influencing disparate stakeholders and working with cross-functional teams across multiple locations and business units
  • Comfortable with complex technology, analytics and product teams
  • You will model data and quantitatively analyse that translates data into actionable insights and can contribute to decision making with your stakeholders, keeping Moru principles and customer interest as sacrosanct.
  • Developing fraud models to detect fraud and help in making strategies to prevent fraud.
  • Explore new tools and techniques which can help boost Brand value and Product value.
  • Lead the ad operations team by overseeing scheduling, creation, and execution of campaigns on Moru platforms with the intent of maximizing accuracy and timely delivery of campaigns.
  • Identify, establish and implement industry best practices on the ad set-up, measurement and reporting.
  • Actively engage and collaborate with Business team/Product team/Engineering/CS teams for planning, inventory management, prioritization, testing, scheduling and delivery of campaigns.
  • Manage both ads and rewards campaign lifecycle including, but not limited to advertiser onboarding, campaign set-up, invoicing, collections, reporting, monitoring & optimization.
  • Analyse campaign performance and conversion and make educated recommendations to BD team/Advertisers for how future ads might be optimized for best results.
  • Design recommendations based on data and perform periodic optimizations for the purpose of ensuring advertising campaign success rate.
  • Lead automation and process improvement initiatives to increase team productivity and enhance operational efficiency.
  • Generate and present reports to senior management on proposed strategies that will help in achieving the desired revenue objectives.
  • Marketing from both Digital and non-digital channels
  • Drive engagement and new customer acquisition via social media marketing and mustering an inorganic rise in following and brand engagement rates.
  • Create and maintain a consistent voice for Noise on Social Media Platforms that is engaging and authentic to our audiences.
  • Implement best practices for social listening, uploading, tagging, reporting, crisis communications, employee engagement on social, and optimization of channels.
  • Monitor new social tools and community building initiatives (e.g. Twitter Spaces, Instagram Reels, Short Video Apps, TikTok, etc) for new capabilities and functionalities to capitalize on.
  • Responsible for managing strong ORM (online reputation management) of the handles.
  • Manage day-to-day reactive and proactive communications on all key social media channels and understand the impact of content on overall customer engagement and prioritize accordingly.
  • Must be aware of Persona-based targeting, Content marketing, behaviour tracking and also be able to utilize the data in a productive way.
  • Must be familiar with the Nepali market.
  • Years of Experience: 2-3 years of experience 
  • Graduation Mandatory

Role: Marketing

Industry Type: Fintech

Functional Area: Marketing/Business Growth

Employment Type: Full Time

Role Category: Marketing & Sales

Education: UG: Any Graduate

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