Category: english

Sales maximization is one of the main goals of a business. For maximizing the sales, a company must produce a qualitative product that could satisfy the consumers and company must also produce such products that are environment friendly.

1. For regular client

Clients are the major source for generating revenue for a business. So the company must provide certain scheme like discount, sales offer etc. to their regular clients that can attract them easily. This also can motivate them to refer the product to their friends, family and so on. The chat might not only be about the product but can be informal conversation.

2. Remove low selling products from list

The product must be qualitative and should satisfy the consumers need. Nowadays, many people are concerned with branded product, so the company should produce the branded product. For maximizing the sales, a product with high sales should be a major focus of a company and eliminate the product with low sales.

3. Explore and expand market coverage

Market is the place for the transaction of different product and services. Many companies in a market, nowadays, are getting benefits by collaborating with other companies. Partnership company are also the another way to maximize the sales as this can covers the huge market area. Company can also maximize the sales by advertising their product through different media such as print, broadcasting and electronic media.

4. Better sales process

For better sales, company should avoid the step that are unnecessary and that doesn’t help to gain any benefits rather it is time consuming and requires huge cost. This type of step only cost extra burden for a company.  Company should know about its strength; focus on it and should improve those strength to grab the opportunity. Whereas, weaknesses must be eliminated in order to gain a competitive advantage in the market.

5. Use of new approaches

Sales maximization requires modern approaches than the traditional approaches. Today people wants to get their product immediately after an order so you need to adopt the system like home delivery and making your product easily available at local station which can help to reduce the time of consumer and can also promote the company. A company can perform marketing by exploiting various social media that can help them gain more customers and maximize the sales.

Sales blunder are the mistakes or flaws that may arise within an organization due to the lack of motivation among the employees and lack of knowledge and experience in existing employees. The five possible reasons that may lead to sales blunders within an organization are as follows:

1. Leadership without competence

Leadership plays major role for the execution of plans. If the leaders aren’t competence then the sales plans may not be adequate to achieve the desired outcomes. This can affects the competitive performance of an organization leading to high chance of salesman turnover. This reduces the motivation and morale among the employees which discourage them to serve their customers or clients properly and will hamper an organization by losing their loyal customers.

2. Failure in prioritization

Sales blunders within an organization are caused due to failure in prioritization in the leads. Leads are not given important due to inability to manage the time properly. This can cause the team members to lose their focus and direction to achieve the goals. Lack of prioritization will lead to the wastage of resources on the activities that are not important to the organization. This can also cause the harmful exploitation of different resources that will affect an organization by losing the opportunities that are available in the market.

3. Lack of knowledge

Lack of knowledge is also another sales blunder that can lead to poor leadership capability. When there is lack of knowledge there will be lack in building organizational skills. This also reduces the ability to provide direction to the employees, which will act as a sales blunder. Lack of knowledge can also hamper organization as it reduces the ability to recognize the opportunities from the market which will fail organization to reap maximum benefits.

4. Insufficient response

Sales blunders are also caused due to the insufficient response by the organization to its customers. Insufficient response or feedback will decline employee morale towards the organization. It can also create mismatch in customers’ demand with other product that can make our customers to lose to our rivals. Insufficient response will reduce the inward sales of an organization that can lead to high sales turnover.

5. Rampant sales workflow

Rampant in sales workflow can lead to the loss of quantity and quality of sales which will increase the opportunity cost on stocks. This will demotivate the employees and lose their confidence on work. Rampant can also make sales process more lengthy and time consuming. This will create dissatisfaction among the sales personnel which will create conflict within an organization.

Partner program is a business strategy to align the partners with company to accelerate the revenue.

Concern regarding Partner Program

For small organizations it is complex, expensive and hard to proceed. So, it is suitable for large organizations.  More the partners, better the program. But while building partnership makes sure that they are protective regarding the customer’s data and information. Further, it forms reasonable trust among the partners. Each partner has to be managed separately; also need a separate technology stack.

Procedure for building partner program

• Make a profile of partners and collect the data from other source (social media).
• Share the information about prospective clients to them and provide empowerment to make them feel in priority.
• Design the specific employee and calculate the profit/benefit and cost from a partner.

How to make sustaining partner program

Pick up the partners from every geographical region to expand the business. Also, engage the partners with your organization and provide supportive services and solution. For detailed information make a ‘partner personas’ to avoid the fraud case. Also invite them in informal activities to build a strong bond and sustainable relation.

Grievances are complaint that customer or employees have towards an organization. Grievances are the disputes within the organization. Organization must be able to deal with the grievance of the customers, employees and its shareholders to maintain the mutual relationship.

The ways of dealing the grievances are as follows:

1. Start a procedure

In first steps to handle the grievances, we have to make clear steps with a deadline. Also have to allocate a specific person for each step. So, there would not be confusion and would be easy to handle the grievances.

2. Examine the grievance

In second steps we have to examine the conflict which are caused due to various reasons and have to find out the root cause of grievances. Organization need to hear the complaint of customers and collect the data or evidence to make easy for decision making.

3. Hold a meeting

After collecting the evidence, an organization must hold a meeting to discuss about that evidence and inform the involved employee to find out from where it happens. An organization should hear the problems of both parties to solve it which are created in the organization.

4. Make your decision

After analyzing the evidence, the conclusion must be drawn with appropriate reason and make a decision which will satisfy all the involved parties and explain your decision to avoid confusion. In case if any dissatisfaction occurs, then ask the reason for being unhappy.

5. Implement and further action

After the discussion, the organization need to implement the plan based on the decision and certain action must be made to avoid such mistakes.  There must also be certain changes on the working process according to the decision. An organization must maintain documentation of all the decision, action and time taken to solve the grievance.

Follow up are the important step for any organization. After a meeting, an organization must follow up with the concerned clients to maintain a healthy relation. It builds an image in people mind making them conscious about the active nature of an organization.

6 tips for follow up are as follows:

1. Personal presence

Personal presence includes making you stand out in any events or programs. You can also make people aware about your presence by carefully listening and understanding to the people’s thought idea and queries. You can also reach to the people to make them feel your presence. You can also explain and express your own thought on any subject matter and should have active conversation with the people. This makes certain impression about you to that people so later on you can close bigger deals with that person.

2. Actually care

While following up, you need to care about the people you want to follow. You can have a great conversation with the people and remind them how they feel. You can also provide some of your experience that is relevant to their experience. This can build connectivity with them. You can also show care to them by listening to them and also explaining how you feel.

3. Simplicity

After you generate a connection with the person, you can send message to them but don’t expect them to response in the very first email, you must be patience and wait for them to response. The message should not include too much information in one email that will make the reader lose their interest. The information must also be attractive, sweet and simple. You can also send an email to make them remind about the information about your company.

4. Clearly define why you are following up

You must clearly define the reasons for following up. Follow up shouldn’t be done in a way that will make the person lose their interest on your ideas but should try to attract them by clarifying the actual reasons to follow up. The reasons for follow up shouldn’t go beyond the subject matters; it must be focused and must be absolute.

5. Timing is important

While following up with any person you must be aware about the right time. The best time to reach to the concern people is within 24 hours. You must also be aware to follow up when at the wrong time and situation such as early in morning or late at night.

6. Connect on social media

Social media is one the most commonly used tools to enhance the network. You can stay in touch with the perspective clients through social media.  Social media can also help expand your network as the existing clients available in social media can introduce you to different other people from their circle who have similar interest and are ready to invest on your business.

High growth in sales is the most desired achievement of any organization.  High growth in sales will make the organization stand out in the market, amongst competitors. The 3 steps towards achieving high growth in sales are as follows:

1. Pick up

High gr­owth in sales are generated by identifying the best practices and knowledge from different sources such as history of market, past records of operations of organization, upcoming trends, etc. Those knowledge or information should be collected and distributed to different department to analyze the relevancy of that information. After analyzing, the information must be implemented and reviewed, than only the organization will be able to achieve high growth in sales.

 

2. Mix

Organization should focus its resources to identify the area of its strength and weaknesses. For the high growth in sales of an organization, it needs to focus on those aspects that are overlooked, which can help an organization to improve its day-to-day operations. It must be able to repeatedly and regularly mix the learning from the different sources in its processes. This will lead to continuous improvement in the organization, making it able to increase its sales.

 

3. Drop

Next step is to drop, i.e execute the things learnt and changes undergone. It includes the qualitative and quantitative, aspects of the processes. The execution should harness the organization’s effectiveness and efficiency in using resources. All departments must be engaged and involved in the process of sales and achieving high sales, with the execution of the learning. Collecting feedback, about the implementations, from the customers and employees can also help in the process of achieving high growth in sales of an organization.

Personal video is a new and most effective way of connecting to prospective clients. Personal videos can be sent to individual customers or broadcast in social media channels.

More videos

Videos are the medium through which people are getting more knowledge and information. Videos can be made to inform customers about a product with its multiple usages. The videos can also provide knowledge on how customers can use that product in different lifestyle in day to day life. It should not only be focused to particular people but as a whole. More videos can be made by using different languages so that people of different background can also understand the video.

Video links in emails

Emails are the medium for sending messages to various people, so the business can send emails by attaching the video links. Those video links must be effective and should bring the customers to the company website. Videos that are sent must be attractive with eye-catching, thumbnails which make customers curious to watch that video.  The video must be short and sweet that will help the customer to understand the message in the video. The company can also send a request in emails to view that video so that it can help attract more customers.

Video in Social Media

Social media like Facebook, Instagram, Twitter, etc. are the most commonly used website nowadays. A company can use different social media to send the video. A video in a social media must include the proper links to the websites so that the customer won’t get confused with other websites. The videos content must not be too lengthy that can lose the interest of customers, it must be short and simple. A company can post videos of short duration.