Partner program is a business strategy to align the partners with company to accelerate the revenue.
Concern regarding Partner Program
For small organizations it is complex, expensive and hard to proceed. So, it is suitable for large organizations. More the partners, better the program. But while building partnership makes sure that they are protective regarding the customer’s data and information. Further, it forms reasonable trust among the partners. Each partner has to be managed separately; also need a separate technology stack.
Procedure for building partner program
- Make a profile of partners and collect the data from other source (social media).
- Share the information about prospective clients to them and provide empowerment to make them feel in priority.
- Design the specific employee and calculate the profit/benefit and cost from a partner.
How to make sustaining partner program
Pick up the partners from every geographical region to expand the business. Also, engage the partners with your organization and provide supportive services and solution. For detailed information make a ‘partner personas’ to avoid the fraud case. Also invite them in informal activities to build a strong bond and sustainable relation.
Grievances are complaint that customer or employees have towards an organization. Grievances are the disputes within the organization. Organization must be able to deal with the grievance of the customers, employees and its shareholders to maintain the mutual relationship.
The ways of dealing the grievances are as follows:
1. Start a procedure
In first steps to handle the grievances, we have to make clear steps with a deadline. Also have to allocate a specific person for each step. So, there would not be confusion and would be easy to handle the grievances.
2. Examine the grievance
In second steps we have to examine the conflict which are caused due to various reasons and have to find out the root cause of grievances. Organization need to hear the complaint of customers and collect the data or evidence to make easy for decision making.
3. Hold a meeting
After collecting the evidence, an organization must hold a meeting to discuss about that evidence and inform the involved employee to find out from where it happens. An organization should hear the problems of both parties to solve it which are created in the organization.
4. Make your decision
After analyzing the evidence, the conclusion must be drawn with appropriate reason and make a decision which will satisfy all the involved parties and explain your decision to avoid confusion. In case if any dissatisfaction occurs, then ask the reason for being unhappy.
5. Implement and further action
After the discussion, the organization need to implement the plan based on the decision and certain action must be made to avoid such mistakes. There must also be certain changes on the working process according to the decision. An organization must maintain documentation of all the decision, action and time taken to solve the grievance.
Follow up are the important step for any organization. After a meeting, an organization must follow up with the concerned clients to maintain a healthy relation. It builds an image in people mind making them conscious about the active nature of an organization.
6 tips for follow up are as follows:
1. Personal presence
Personal presence includes making you stand out in any events or programs. You can also make people aware about your presence by carefully listening and understanding to the people’s thought idea and queries. You can also reach to the people to make them feel your presence. You can also explain and express your own thought on any subject matter and should have active conversation with the people. This makes certain impression about you to that people so later on you can close bigger deals with that person.
2. Actually care
While following up, you need to care about the people you want to follow. You can have a great conversation with the people and remind them how they feel. You can also provide some of your experience that is relevant to their experience. This can build connectivity with them. You can also show care to them by listening to them and also explaining how you feel.
After you generate a connection with the person, you can send message to them but don’t expect them to response in the very first email, you must be patience and wait for them to response. The message should not include too much information in one email that will make the reader lose their interest. The information must also be attractive, sweet and simple. You can also send an email to make them remind about the information about your company.
4. Clearly define why you are following up
You must clearly define the reasons for following up. Follow up shouldn’t be done in a way that will make the person lose their interest on your ideas but should try to attract them by clarifying the actual reasons to follow up. The reasons for follow up shouldn’t go beyond the subject matters; it must be focused and must be absolute.
5. Timing is important
While following up with any person you must be aware about the right time. The best time to reach to the concern people is within 24 hours. You must also be aware to follow up when at the wrong time and situation such as early in morning or late at night.
6. Connect on social media
Social media is one the most commonly used tools to enhance the network. You can stay in touch with the perspective clients through social media. Social media can also help expand your network as the existing clients available in social media can introduce you to different other people from their circle who have similar interest and are ready to invest on your business.
High growth in sales is the most desired achievement of any organization. High growth in sales will make the organization stand out in the market, amongst competitors. The 3 steps towards achieving high growth in sales are as follows:
1. Pick up
High growth in sales are generated by identifying the best practices and knowledge from different sources such as history of market, past records of operations of organization, upcoming trends, etc. Those knowledge or information should be collected and distributed to different department to analyze the relevancy of that information. After analyzing, the information must be implemented and reviewed, than only the organization will be able to achieve high growth in sales.
Organization should focus its resources to identify the area of its strength and weaknesses. For the high growth in sales of an organization, it needs to focus on those aspects that are overlooked, which can help an organization to improve its day-to-day operations. It must be able to repeatedly and regularly mix the learning from the different sources in its processes. This will lead to continuous improvement in the organization, making it able to increase its sales.
Next step is to drop, i.e execute the things learnt and changes undergone. It includes the qualitative and quantitative, aspects of the processes. The execution should harness the organization’s effectiveness and efficiency in using resources. All departments must be engaged and involved in the process of sales and achieving high sales, with the execution of the learning. Collecting feedback, about the implementations, from the customers and employees can also help in the process of achieving high growth in sales of an organization.
Personal video is a new and most effective way of connecting to prospective clients. Personal videos can be sent to individual customers or broadcast in social media channels.
Videos are the medium through which people are getting more knowledge and information. Videos can be made to inform customers about a product with its multiple usages. The videos can also provide knowledge on how customers can use that product in different lifestyle in day to day life. It should not only be focused to particular people but as a whole. More videos can be made by using different languages so that people of different background can also understand the video.
Video links in emails
Emails are the medium for sending messages to various people, so the business can send emails by attaching the video links. Those video links must be effective and should bring the customers to the company website. Videos that are sent must be attractive with eye-catching, thumbnails which make customers curious to watch that video. The video must be short and sweet that will help the customer to understand the message in the video. The company can also send a request in emails to view that video so that it can help attract more customers.
Video in Social Media
Social media like Facebook, Instagram, Twitter, etc. are the most commonly used website nowadays. A company can use different social media to send the video. A video in a social media must include the proper links to the websites so that the customer won’t get confused with other websites. The videos content must not be too lengthy that can lose the interest of customers, it must be short and simple. A company can post videos of short duration.